Music to Unlock
Your Highest Potential

My Journey to the Top of the World

richard-webb

By Richard Webb

Like many people, I’ve always looked for ways to fast-track personal growth and success. I attended seminars, read dozens of self-help books, and hired coaches—but something always felt missing. No matter how hard I tried, I couldn’t create the lasting breakthroughs I wanted.

I often wondered:
Why does life have to be so hard?
Why do others succeed while I feel stuck?
What am I missing?

A Song and a Surprise Trip Changed Everything

In the fall of 2012, something unexpected happened.

I began listening to the song “Top of the World” by The Carpenters on repeat while using a goal-setting software that played affirmations and visualizations in the background. I chose the song because it made me feel happy and aligned with how I wanted to feel.

Months later, one of those goals manifested—I traveled to a remote island in Panama. But most of my other goals didn’t seem to budge.

Then came an opportunity to travel to Svalbard, a tiny island near the Arctic Circle—literally one of the northernmost inhabited places on Earth. Against all odds, that trip also happened. I felt like I was being guided.

On the final night there, I told my friend:
“You know what’s funny? I’ve been listening to ‘I’m on Top of the World’ for four months—and here we are. On top of the world.”

That was my epiphany.

What changed everything

The Power of Lyrics on the Subconscious

I hadn’t been consciously trying to travel to the Arctic. But because I had repeatedly heard that phrase in the song—“I’m on top of the world”—it embedded itself in my subconscious. And life, somehow, responded to that.

That moment taught me something profound:

When the intention is baked into the lyrics, the subconscious hears it—and responds.

But there was a problem: I wasn’t a songwriter. Or so I thought…

Developing Self Awareness

Flashback: A Pattern I’d Seen Before

This wasn’t my first experience with music shaping my life.

Back in the ‘90s, I had gone on over 100 dates, searching for “the one,” without success. After identifying a limiting belief—“It’s too hard to fall in love”—I decided to reprogram it by listening daily to Linda Ronstadt’s “It’s So Easy to Fall in Love.”

Within two weeks, I had a serious relationship. But it didn’t lead to marriage, and I got discouraged. It wasn’t until later that I realized—the song gave me exactly what its lyrics promised: love came easily, but marriage wasn’t part of the message.

Once I added another song focused on family, I met the woman who would become the mother of my eight children. We built a life together and raised a beautiful family.

These weren’t coincidences. They were lessons.

Easy to Fall in Love
The song 'It’s So Easy to Fall in Love' was composed by Buddy Holly & Norman Petty and became famous thanks to singer Linda Ronstadt in 1977.

From Listener to Creator

After the Arctic trip, I knew I had to start creating music that embedded transformation intentionally into the lyrics.

I began writing simple affirmation songs—not just for myself, but for others, too. Songs like:

  • “It’s So Easy to Build My House” → led to home renovations and upgrades I had long delayed.
  • “I Feel Like a Millionaire” → led to a free detox retreat in Sedona that would’ve cost over $5,000.

In each case, the result wasn’t just a coincidence. I could feel it: the song was shaping the experience.

From Listener to Creator

Helping Others Heal & Succeed

Friends began to experience similar results:

  • A grieving mother listened to “I Can Feel the Peacefulness” and was able to begin moving forward with her life again.
  • Another friend, struggling to find work, landed a great job after listening to songs focused on financial breakthrough.

These stories confirmed what I believed: Music with intentional lyrics unlocks the mind in powerful ways.

From Listener to Creator